OUR STORY
RoG Hunting was born on the field. Not from a business plan, but from a real need: equipping hunting dogs with reliable, accessible gear designed for real conditions.
THE ORIGIN
It all started in 2009, in southern France, near Montpellier. Under the name Supra, the brand was created to serve one need: equipping Garmin Alpha GPS units and TT10 collars, at a time when available accessories were scarce, expensive and often ill-suited to French terrain.
The response was immediate. Hunters recognised the quality and the understanding of their real needs. The brand grew with them.
In 2014, Supra became RoG Hunting to specialise entirely in hunting technology: GPS tracking, cameras, dog protection, field accessories. The catalogue expanded, but the specialisation remained.
OUR MISSION
Help hunters track their dogs, protect them, and equip them with gear suited to real field conditions.
TRACK
4G and VHF GPS, real-time tracking, coverage under forest canopy.
PROTECT
Anti-puncture vests, natural care, muscle recovery.
EQUIP
Cameras, antennas, field accessories tested in real conditions.
FIELD BEFORE MARKETING
At RoG, real performance comes before commercial promises. We don't claim to reinvent everything. We observe the field, listen to user feedback, and evolve our gear accordingly.
THE DOG AT THE CENTRE
In wild boar hunting, hound hunting, or small game — the dog is not an accessory. It's a partner. The one who works ahead, takes risks first, and connects the hunter to the game.
Its location, protection and wellbeing are central to what RoG Hunting does. That's why our catalogue goes beyond GPS: protective vests, natural care, muscle recovery — everything for the hunting dog on the field and after.
OUR VISION
Our ambition: to make RoG Hunting a European reference in hunting dog technology and protection. Not by claiming to be the best — by earning that place product after product, season after season.
THE COMPANY
RoG Hunting is the commercial brand of NOVASOFT TECH LLP, a UK company registered at Companies House under number OC459443.
Headquarters
London, United Kingdom
Logistics
France (48h shipping)
After-sales
France (subcontractors)
Hunting professional?
Gunsmiths, breeders, trainers, clubs — join the RoG partner network. Learn more